The Economist writes that the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC) believes in the increasing importance of public-private partnerships (PPPs). No government or NGO in the developing world will succeed in fighting HIV, malaria, or TB on its own. One successful PPP model was initiated with Pfizer's network of sales reps and Washington DC's health department. Indeed, to quote, "at the end of the day, it is everybody’s business”.
read full article: Altogether now: Enlisting business to fight HIV
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